The short answer is, anyone. This means a relative, friend, or even a pet. We don’t even mind if there are multiple memorials for the same person. Some may be wondering about creating memorials for their favorite celebrity. To this point, we’d like to suggest not creating any memorial for someone you don’t actually have a one-degree relationship with and would like to furthermore encourage users to communicate with other family members before they move forward with the purchase to prevent the need for unnecessary duplicates and potential refunds. In the near future, we will be releasing a “Verified” status for memorials to be vetted for their authenticity via a bonafide executor.